The Alliance is committed to protecting and restoring America’s wild places. Their mission is to “engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.”
The Alliance is comprised of a group of like-minded companies, including REI, Patagonia, The North Face, and Kelty, that donate its collective annual membership dues to grassroots environment organizations. The Alliance then disperses that funding to community-based campaigns with the shared goal of protecting threatened wild habitat and outdoor recreation.
Today, the Alliance has over 220 companies involved in the conservations efforts. And just this summer, they funded 22 projects, totaling $879,000.
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